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Dear Platinum friends,

We are always trying to find ways to improve your experience. It’s something we spend a lot of time thinking about...

In our foyer, we have a large sign that describes our company and how we want to run our business. It doesn’t speak to solving the world’s problems or never making mistakes and for as much as I would like it to be possible, it doesn’t say we’ll make everyone happy. It speaks to the people we work for (you) and the people we work with (Platinum) and how important we are to each other.

During a recent brainstorming session we were trying to find ways to improve our processes and make these relationships (owner, tenant, vendor, co-worker etc. etc.) better. One of the points made was that as a property management company, we’re often managing these relationships from the middle. “What if we’ve done all we that can and yet maybe the two parties still don’t agree or are angry at one another. Even worse, what if Platinum takes the fall for something out of our control?”

My answer to that was simple. “Then maybe we HAVEN’T done all that we can.”

It’s not lost on us that the perception of most businesses and maybe our business is that companies have to put profits before people, or that “it’s not personal, it’s business.” I don’t know that there is one blanket solution for everyone that improves their individual experience, but I think any time you can make it more personal, and genuinely show people you are trying to help, that goes a long way in making the customer experience the best it can be - even during the down times and regardless of profits.

I’m not talking about just our business relationships, I’m talking about the personal ones. As we have gotten to know our clients, we have realized that we have some great tenants, owners, vendors and employees doing incredible things that we can all benefit from. We want to share those stories! We have people that are starting a new small business, or who may need a referral, or might be raising money for a cause, or just need a hand with something – We can help with that.

For instance, did you know that: We have hired both tenants and property owners who are currently part of our team? We have endorsed owners, tenants and vendors on linked in, google reviews and Yelp? We’ve used vendors who reached out to us initially as our tenants? We coach youth soccer teams? We’ve sponsored 10K’s and marathons participants, local high school sports teams, Girl Scout troops, Youth theater clubs, middle school bands, little league baseball and elementary school talent shows?

Did you know ALL of these originated from tenant/owner/vendor/employee connections?

The greatest part of being a part of this business are the relationships we make and when those relationships become personal. There is nothing more rewarding than that.

All that said, Platinum wants to take your customer experience to the next level. We want to help you in other meaningful ways outside of the tenant/landlord, manager/owner or vendor/customer relationships.

Introducing OUR PLATINUM!

We have created a new mailbox: We invite you to send us a note about something great you’ve done, something you want to share with us, or something you think we might be able to help you out with – maybe a referral or an endorsement - anything. We’ll spread the word or get involved however we can. We will in turn share these and our own stories on our site with all of you. Check out the “OUR PLATINUM” tab on our website for more in the coming weeks!

This is YOUR platinum so let us know what you think. We’re really excited about this initiative and look forward to your feedback!

Our Platinum


Todd Earley - Tuesday, May 3, 2016
UFA Dawson 06B Gold is headed to Disney Memorial Day Shootout to represent United Futbol Academy!

Coached by Richard Ortega and Elizabeth Waite, UFA Dawson Gold currently holds a 12-1-1 record so far in all 2016 spring competitions, including championship games in their last 2 consecutive top division tournaments. A fun, passionate, and team-oriented style of play makes UFA Dawson Gold an exciting candidate to play at Disney's highly competitive tournament.

"Every player and family is extremely committed to the success of the team. We hope that this experience will not only expose our players to a fantastic level of competition, but also give them a memorable experience that will make them love the game even more. This one is for the players, they have earned this opportunity", said Coach Richard Ortega.

To enhance the experience even more, top class sponsors have come together to support the team with donations and athletic gear. Sponsors include Qualite Sports Lighting - a national leader in the sports lighting industry, Wolf Mountain Vineyard - an award-winning destination in Dahlonega, GA, Platinum Property Management - the trusted choice in Real Estate services in Atlanta, and Nabisco - the loving American manufacturer of cookies and snacks.

Disney’s largest 3-day soccer tournament will be held at the ESPN Wide World of Sports on May 27-31 and is expected to host over 70 U10 teams from Florida, Georgia, North Carolina, Texas, Mexico, Jamaica and the Bahamas. UFA Dawson Gold will be 1 of only 2 teams competing from the state of Georgia.

Disney Memorial Day Soccer Shootout attracted more than 650 teams in 2015 that resulted in more than 1,100 soccer matches in just three days.

We wish the best of luck to UFA Dawson 06B Gold as they prepare for an amazing experience in Disney!